It really doesn't matter whether you have written your own promotional articles or have used the services of an experienced SEO ghostwriter, but if you do not have a workable traffic generation strategy, you will end up disappointed. The trick is to constantly focus on the correct objectives.
Most webmasters and inexperienced ghostwriters hardly have a plan when dealing with SEO (search engine optimized) promotional articles and will concentrate all their efforts on finding the article directory with the highest traffic and then they proceed to post all their articles there. The results are inevitable failure and disappointment.
Whenever I launch an article promotion and marketing campaign the most important objective that I usually have in mind is to post the articles with the right keywords and anchor text to create links for SEO reasons. That means that the whole exercise starts out with me carefully selecting the most popular keywords that I feel I am able to compete for. That is why it is just plain dumb hiring a ghostwriter with limited knowledge about search engine optimization. Yet to be honest, most ghostwriters out there have very little SEO knowledge.
The other thing that I will make a big effort to do is to create a valuable article that my target market will find genuinely useful. This also needs to be communicated through a catchy headline that immediately attracts attention. Many so-called SEO ghostwriters don't put too much effort into this, so is it any wonder that their articles do not get re-posted too much in other sites or linked to? This is vital so as to trigger off the viral growth of links that is critical for large volume traffic generation. (SEO ghostwriter article continued).
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1 comment:
Why did you not give credit to the writer of this article. A Mr Christopher Kyalo?
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